10 Reasons People Aren’t Reading Your Blog

A stressed womanrests her head on her hands, suggests stress with blogging

Are you struggling to attract readers to your blog? Check that these ten reasons aren’t to blame

Becoming a blogger has been challenging. There are so many little naunces that you have to check off to make your post a success, and admittedly, even I sometimes forget them before I post. Sometimes a post is really popular, and other times your blog just dwindles and struggles to get any attention. Sometimes blogging success really is just a matter of time, and sometimes there is the cold, stark realisation that blogging just might not be for you. If you’re stuck and you’re looking for some tips to help, here are ten ideas to help you increase your traffic, based on my own experience.

1. Write About The Right Things

As a rule, when people read your blog, they’re looking for something that may be valuable to them. Whether it’s an experience at an attraction, a review of a product, some tips with something, an opinion that they might agree or disagree on or a funny story that can brighten their day, people want something that serves purpose to them. Unless there is something that people can take away from your stories, you may struggle to make up the numbers. To succeed, think about your audience first, and money or popularity second.

2. Get On On Social Media

My first question is if not, why not? My second question is which ones would you use? There are so many and it’s important to pick the ones that you feel you would use. Owing to it’s largest user database, then Facebook seems like the best place to begin, but loads of bloggers have Youtube channels and Instagram accounts and that’s cool, too. Ideally, you want to use two or three, so choose the ones that suit you best. Even if you don’t use social media for your personal life, it can still be a great way to connect with your audience.

3. Use Pictures

In the time that I’ve been using more images, my blog has seen quite a large traffic increase – adding some pictures to your blog really is worth it! Pictures add colour, they add contrast and they make your posts a little bit more appealing. No need to go crazy with it, just try two or three per post and don’t forget to give credit for any free images!

4. Liven Up A Little

Confession time. I’ve read quite a few posts and clicked ‘back’ without reading to the end. Why? Because the author wasn’t very engaging. Maybe you read like a boring college professor or you swamp your audience with information. Imagine that you’re trying to explain your topic to a reasonably intelligent good friend – how could you word it differently? Be informative and friendly, and if you’re teaching something try not to condescend your audience!

5. Use All The Tags!

I’m not taliking about hashtags, but blog tags. As a rule of thumb, I aim for around 10 at a minimum. Too many can seem like an overkill, too few and your posts might not be noticed. Play around and find a number that works for you.

6. Comment More

Comment, people! Visit the blogs of readers that visit you (especially the ones who visit you often) and comment on their posts. It builds friendships and it keeps people coming back to your blog. You don’t need to spend a long time doing it. I schedule in half an hour a few times per week to send out some love, and it works!

7. Maybe Restructure Your Paragraphs

I’ve been there myself. Present the great wall of text and your readers will just switch off (particularly if it’s poorly punctuated). To help your readers not fatigue from reading the fruits of your labour, try to break your posts down into small, snappy paragraphs of not more than about 150 words in length. There’s no guarantee it’ll work, but a punchier new approach may see you a small increase in traffic. Bonus tip: Don’t forget to add some pictures!

8. Don’t Favour Quantity Over Quality

I fully understand, you think that blogging more often will increase your readers, but sadly that isn’t the case. Remember my first point, people want to read something that serves them, and so quality, informative posts are what people want to read. If you post regular posts that offer your readers nothing besides some temporary boredom relief, there is a chance you may be pushing your readers away. If you’re just starting out, try initially for just one post per day, and make it worth reading.

9. Write Consistently And Regularly

While writing too often may be your problem, the opposite is also true. If you don’t write often enough (at least initially) your blog will struggle against those who write more often. I generally aim for twice a week, with a break on weekends. If your blog is still quite new, you may want to write at least five times per week.

10. Give It Some Time

It’s always too easy to try something and give in, but if you’ve only been blogging for a few weeks or months, try changing your approach, and keep going. In the first six months, my blog saw nearly no traffic at all – have patience! Why not try some of my other nine tips before you give up on your blog completely?

Of course, none of these tips are a guarantee for success, and that’s probably why they’re free. Play around with your blog and try different types of content and themes. It does take some work to get it right and to feel like your blog has the potential to succeed. But when the likes and comments start to flow in, the blogging community is a truly wonderful place to be.

Bonus Tip!

11. Punctuation And Text Speak

Very recently, I read a blog post & the author did this instead of using and & it drove me up the wall, so much so that yes, I didn’t read the post in full. If you need to use ‘and’, use ‘and’! ‘And’ is not an offensive word, people! If you’re too lazy to write fully and comprehensively then I’m sorry but in my very personal opinion, you probably shouldn’t be blogging.. In a similar way, please don’t use text speak. Text speak reads like text speak, and if I read ‘lol’ in the middle of a sentence, I don’t read ‘lol’ as in Laughs Out Loud, I read it as ‘lol’. as is in lollipop. Try to use punctuation and full words to express yourself and see if it makes a difference to your readership.

How have you seen your blog succeed? Why not share some of your tips in the comments?

Until next time,

Stay safe & have fun,

Helen xx

PS. For more great tips on keeping people coming back to your blog, don’t forget to visit my great blogging friend, LifesFineWhine!

 

5 thoughts on “10 Reasons People Aren’t Reading Your Blog

  1. Really great post and thank you for linking mine! I totally agree with all your reasons. Posting too often or two little is a major problem for many especially if you blog randomly without proper scheduling. I’ve also noticed that posts that really drag on can be difficult to read till the end. It’s better for SEO purposes to have longer posts but in my opinion I think you shouldn’t force it. Just stick to the point and say what you want to say. Don’t drag on for the sake of getting to a certain word limit.

    1. Definitely I agree. I used to aim for 1500 words but you end up just just trying to drag it out in the end. Yeah posts that.drag on I really struggle with too. If there are lots of big or technical words as well, I don’t want to have to keep alt-tabbing to look up what the author means to say! Thankyou for your comment and keep up the great work 🙂

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